Looks Like Chevy's Going With Minimalist Blue "E" to Signify Electric Models

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A new logo for a new =lectric era.​

Chevrolet launched into the new year with a bevy of announcements at CES 2022 regarding the electrification of several of its popular truck, SUV, and crossover nameplates, with the Silverado EV, Blazer EV, and Equinox EV—all slated to hit the market in spring and fall 2023 as model year 2024s—being at the forefront of the onslaught. GM reports that it will introduce electric heavy-duty variants as well by 2025.

These futuristic electric variants are far from conservative stylistically, with the Silverado and Equinox appearing nothing like their conventionally powered siblings. But that won't be the only distinguishing factor. To further differentiate Chevy's new fully electric family—after all, you can't visually see that all share GM's Ultium EV platform underneath—observers will find it hard to miss the vibrant blue "E" attached to the Silverado, Blazer, and Equinox logos, as pictured below.


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